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The pre-owned luxury watch market is undergoing a profound transformation in 2026. After the overheating of 2021-2022 and the correction of 2023-2024, prices have stabilised at elevated levels for the most sought-after brands. Understanding current resale values is essential for buying or selling at the right time.
Rolex Submariner: the safe bet. The Rolex Submariner Date 126610LN remains the most traded watch in the world. Its resale price hovers between 12,500 EUR and 17,000 EUR in 2026, representing a 40 to 70% premium over the 9,100 EUR retail price. The discontinued "Hulk" (116610LV) fetches 18,000 EUR to 25,000 EUR. The Submariner is the most reliable horological investment on the market.
Rolex Daytona: still on top. The Rolex Daytona 116500LN in steel remains the holy grail for collectors. Resale prices sit between 30,000 EUR and 55,000 EUR for a white-dial model (the most sought-after). The black-dial version trades between 28,000 EUR and 48,000 EUR. Boutique waiting lists still exceed 5 years, keeping secondary market prices elevated.
Rolex GMT-Master II: Pepsi and Batman. The GMT-Master II "Pepsi" (126710BLRO) with its red-and-blue bezel resells for 18,000 EUR to 26,000 EUR. The "Batman" (126710BLNR) with its black-and-blue bezel: 15,000 EUR to 22,000 EUR. These models are driven by strong international demand, particularly from Asia and the Middle East.
Patek Philippe Nautilus: the resale king. The Patek Philippe Nautilus 5711/1A (discontinued in 2021) reached historic highs before correcting. In 2026, it trades between 85,000 EUR and 130,000 EUR depending on condition and full set. The Nautilus 5711 remains the watch with the highest premium in the world. The "Tiffany Blue" version exceeds 300,000 EUR.
Omega Speedmaster Moonwatch. The Omega Speedmaster Professional Moonwatch is one of the most iconic watches in history. The current model (ref. 310.30.42.50.01.001) resells for 4,500 EUR to 6,500 EUR, close to its retail price. Limited editions and vintage versions (calibre 321) reach 15,000 EUR to 40,000 EUR. It is an excellent entry point into high-end horology.
Cartier Santos: rising elegance. The Cartier Santos Medium has enjoyed growing popularity since 2024. Its resale price has risen from 4,000 EUR to 6,500 EUR in two years, an appreciation of over 50%. The Large model trades between 5,500 EUR and 8,000 EUR. Cartier is benefiting from renewed interest driven by a younger and more female clientele.
Audemars Piguet Royal Oak. The Royal Oak 15500ST (41mm) resells for 28,000 EUR to 42,000 EUR in 2026. The 37mm version, highly coveted, reaches 26,000 EUR to 39,000 EUR. The AP Royal Oak Offshore trades between 18,000 EUR and 35,000 EUR depending on the model. Audemars Piguet remains the third most valued brand on the secondary market after Rolex and Patek Philippe.
Factors that influence resale value. Several elements determine a watch's resale price: rarity (limited editions, discontinued models), the full set (box, papers, warranty — +20 to 30%), case condition (unpolished commands a higher price), the dial (certain rare dials can multiply the value), and size (mid-size 36-41mm are the most in demand).
2026 watch market trends. Mid-size watches (36-40mm) are gaining popularity over larger pieces. Pre-2000 vintage watches continue to rise. Independent brands like F.P. Journe and MB&F are reaching record values. Asian demand remains the primary market driver. The market is becoming more professional with certified platforms like Hautane.
How to sell your watch at the best price. To get the best valuation, gather your full set, take detailed photos of the case (angles, caseback, crown), and do not have your watch polished. At Hautane, our expert watchmakers value your watch based on international market rates updated daily. Free estimate within 4 hours, immediate buyback or consignment.
The Patek Philippe Nautilus 5711 holds the highest premium (up to 8x retail). Among more accessible watches, the Rolex Daytona and Submariner offer the best values with premiums of 40 to 300% depending on the model.
After the 2023-2024 correction, prices stabilised in 2026 for major references. Experts forecast a moderate increase of 5 to 10% per year for Rolex, Patek, and AP, driven by regular retail price increases and Asian demand.
It is not mandatory, but a complete full set (box, papers, warranty) adds 20 to 30% to resale value. The warranty card is the most important element for buyers.
On Hautane, fill in the 2-minute estimate form with photos of your watch. Our expert watchmakers send you a firm offer within 4 hours. It is free and with no commitment.